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Results of the professional and scientific activity of lecturer Voronkova Yuliia Volodymyrivna

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4. Published teaching and methodological guides / guides for independent work of students in higher education and distance learning, electronic courses on the educational platforms of licensees, lecture notes / practical workbooks / methodological instructions / recommendations / course syllabi, and other printed teaching and methodological works, in total three titles:

  1. Teaching and methodological package for the course “Marketing and Marketing Communications” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  2. Teaching and methodological package for the course “Logistics” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  3. Teaching and methodological package for the course “Consumer Behaviour” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  4. Teaching and methodological package for the course “Commercial Activity” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  5. Teaching and methodological package for the course “Organisation and Technology of Trade Processes” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  6. Assignments and methodological instructions for completing the course paper in the course “Marketing and Marketing Communications” for students of specialty 075 Marketing / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”. Odesa, 2025.

  7. Methodological recommendations for completing the course paper in the course “Trade Economics” for students of specialty 076 “Entrepreneurship and Trade” / Voronkova Yu.V. – Odesa: SSD “OTPC ONTU”, 2024.

12. Published approbation and/or popular science and/or consultative (advisory) and/or scientific expert publications on scientific or professional topics, in total at least five publications:

  1. Kotlyk, S., Voronkova, Yu., Sokolova, O., Yadovin, L. (2024). EXPERIENCE OF CLUSTERING THE GAMER AUDIENCE IN UKRAINIAN EDUCATIONAL INSTITUTIONS. Automation of Technological and Business Processes, 16(2), 55–62. Journal “Automation of Technological and Business Processes”, 2024.

  2. Kotlyk S.V., Voronkova Yu.V., Sokolova O.P., Yadovin L.K. Gamification as a tool for increasing sales in digital marketing / Proceedings of the XVII International Scientific and Practical Conference “Information Technologies and Automation – 2024”. 31 October – 1 November 2024. – Odesa, ONTU Publishing House, 2024. Pp. 465–476.

  3. Voronkova Yu.V., Kolesnikova Ye.Ye., Martyrosian I.A. Identifying consumer preferences regarding toothpastes entering the Ukrainian market. Quality and Safety of Goods: proceedings of the international scientific and practical conference of young scientists and students (Lutsk, 28 April 2023). Lutsk, LNTU, 2023. Pp. 39–2.

  4. Martyrosian I.A., Voronkova Yu.V. Analysis of the assortment structure of body milk sold on the Ukrainian market. Proceedings of the IV International Scientific and Practical Internet Conference Marketing Strategies, Entrepreneurship and Trade: Current State, Directions of Development. Kyiv. 20 April 2023. Pp. 252–255

19. Professional activity in the specialty in the form of participation in professional and/or public associations:

  1. Member of IESF, NGO “International Foundation of Scientists and Educators”

  2. Head of the Sectoral Methodological Association for specialties D5 Marketing and D7 Trade of the professional pre-higher education sector of the Scientific and Methodological Centre of the Ministry of Education and Science of Ukraine

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